Free "" Book Download

Brand Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success an

ISBN10 : 9780273655053 , ISBN13 : 0273655051

Page Number : 331

Brand Management

Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and

ISBN10 : 9788190721134 , ISBN13 : 8190721135

Page Number : 272

World Class Brands

A rulebook and practical catalogue for global branding featuring distinguished proven successes and failures. It reveals that insiders' rules on semi-global brands are simple, and why marketing's bigg

ISBN10 : 9780201544077 , ISBN13 : 0201544075

Page Number : 196

Brand Management

Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and b

ISBN10 : 9788174464804 , ISBN13 : 8174464808

Page Number : 477