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Jobs To Be Done

Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The tr

ISBN10 : 0814438083 , ISBN13 : 9780814438084

Page Number : 224

Zero To One

#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions t

ISBN10 : 080413930X , ISBN13 : 9780804139304

Page Number : 224

The Content Trap

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor o

ISBN10 : 0812995384 , ISBN13 : 9780812995381

Page Number : 464