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Jobs To Be Done

Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The tr

ISBN10 : 0814438083 , ISBN13 : 9780814438084

Page Number : 224

Lucky Bastard

In this New York Times bestselling memoir, the announcer of the biggest sporting events in the country—including the 2017 Super Bowl and this century's most-watched, historic, Chicago Cubs–winning

ISBN10 : 1101984570 , ISBN13 : 9781101984574

Page Number : 304