Free " corporate social performance in the age of irresponsibility agata stachowiczstanusch " Book Download

Brand Failures

"Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this boo

ISBN10 : 9780749444334 , ISBN13 : 0749444339

Page Number : 260