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Gift Giving

Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selec

ISBN10 : 9780879727055 , ISBN13 : 0879727055

Page Number : 238

Consumer Behavior

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s socia

ISBN10 : 9780136110927 , ISBN13 : 0136110924

Page Number : 654