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Bang

Presenting an arsenal of 'big bang' ideas, these high-profile and extremely successful authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps

ISBN10 : 9780385508162 , ISBN13 : 0385508166

Page Number : 244

Stronger

Professional athletes, surgeons, first responders—all perform remarkable feats in the face of intense stress. Why do they thrive under pressure, while others succumb? What separates the two is attit

ISBN10 : 0814436056 , ISBN13 : 9780814436059

Page Number : 240

Make It Matter

How many people find a sense of purpose in their jobs? Unfortunately, studies show that most do not. Their bodies may put in long hours, but their hearts and minds never punch in. And that's a terribl

ISBN10 : 0814436188 , ISBN13 : 9780814436189

Page Number : 256